What is your favourite brand? Why? Describe the 5 brand elements and why you think this appeals to the target audience.

A unique name or phrase for a company is call a brand. There are a lot of brands in our daily lives. Such as, Walmart, Shoppers, and Nike. People usually have their some brands they prefer because some reasons.

I also have some brands which I like it. Now, Apple is my favourite brand because I am looking smartphone during this few week. My smartphone has some accidents, and I cannot use it anymore. Therefore, I need to buy a new phone. In addition, I have used iphone 3 years, and my experience tell me it is very good products. 

Apple products have many benefit. It is very easy to use. People can use it longer than other brand's smartphone. And it has very good models. That is why I prefer Apple.

Moreover, A brand have to had many brand elements. I want to mention about 5 of significant elements.

1. Brand image

Brand image is the idea of the brand, and people develop in their minds. It also can describe what they expect from the brand. Furthermore, brands are able to improve their brand image, and they can give the consumers what they want.

2.Brand positioning

Brand positioning is a very important part to identify target consumer. Positioning is able to place the brand in the market. It basically defines what segments of the market it is targeting, and brand can be more specific analysis consumers. Therefore, brand  segment market can help to appeal target audience.

3. Brand identity

Let turn back to fundamental brand. A brand is a name or phrase for company. Therefore, brand must have brand identity first. It is the way people can notice your brand. It can tell people your brand information fastest way. Also it can notice your target audience fastest.

4.Brand communication

It is the message, and it delivers many information to your audience. There are various sources like : adverts, brochures, punchlines, hoardings, and go on. they must have very effective communication with target consumer when brand grow up or just begin. 

5. Brand extension

All the brands need to extend. In contemporary companies, every brand need grow up. If company which stop grow, competition will over your business. In addition, Brand extension can give your target consumer what they want more specific.

How to be an effective team member

According to Riggio (2013) becoming a effective should follow few steps. 

1. Honest and Straightforward.

2. Shares the Load.

3. Reliable.

4. Fair. 

5. Good Communication Skills. 

6. Positive Attitude.

I am going to describe each of steps.

Honest and Straightforward:

Honest is a important part for a group. Each of the team members should notice about honest either for people common lives. To be a honest people is a significant thing for human. Honest always relate trust. People can trust you if you are honest. Nobody will trust someone who dishonest. Moreover, Straightforwardness is a good strategy in a group because other group member can easy to understand your meaning.
Shares the load
Each of team members should share the loads. A team work together for a project, and they have same target. Therefore, sharing is very necessary.

ReliableBecoming a fantastic team member should become a reliable person first. Reliable also relate trust because reliable people means most of time are correct. 

Fair:
Every single human has own chooses. They can have chooses. They can do what they want. And they can share their own opinion. It is important. People cannot carry off it.

Good Communication Skills:
I think, it is the most important thing for me, and I should to improve a lot. Communication skills are able to connect each other more effective because we need talk with other people every single day. However, I am a international student, and English is not my first language. Communication with English for me is a biggest challenge. Therefore, I will improve my language skill faster to become a effective team member.

Positive Attitude:
It also important. For example, people always do not like hear bad language. Positive attitude can be more friendly, helpful, and respectfully. 

In contemporary life, Marketing research is a significant thing. Most people maybe do not like to participate a marketing research. They maybe think, it is waste their personal time. It has too much question need to answer. It is not useful, and go on.

I want to say, most of them are true. Marketing research usually need some time to ask questions, and researcher should ask enough questions because they need the answers to solve problems, issues, and explore opportunity. However, marketing researches are not useless. It will be very helpful both customer and company.

I had experience to participate a marketing research. It is a fictional scenario, and we portray some focus groups with classmate. Even though it is a fictional scenario, I still feel better than before.

Before I have this experience, I am same with other regular feeling. Such as, I do like marketing research, or I think it is useless, and I just answer without thinking. However, I change my mine right now.

  

A simple way to explain is feeling. How did you feel when you buy something uncomfortable. retailer do not know what you want  if they did do any marketing research. How they can know your feeling? Absolutely, they should ask.

During a focus group, participants are able to express their personal opinions. They can give their personal chooses. In addition, all the participants have chance to express even though people who very quite.

Focus group just a kind of marketing research. There are many different kind of marketing research in modern world, but people should notice about marketing research is not just for companies or retailers. It also service for all of the customers.