Consumer Decision Process Effect My decisions.

Do you know how you choose a product or service? What did you do during you buy something. People may did not notice it.

I have same situation. Before I study consumer decision process, I did not notice about it. Only one thing I know is what I need.For example, when I feel hungry, I will buy something to eat. However, I still do not believe many steps I did during buy something.

I go to food market once a week. First, I realize that I need buy some food because my refrigerator is empty. Then I search information from previous experience.  After that, I will choose which market I will go, such as, Food Basics or Zehrs. At this time I always thing about prices, quality, and places. Also, when I buy in the market I still choose the products, such as which one is fresher. Finally, I buy the product, but I will compare product with my expectation.

Problem Recognition, Information search, Evaluation of alternatives, purchase decision, and post-purchase behavior are five stages for consumers buy the products and services . In addition, each of the stages have many specific details.

Problem recognition means Perceiving a need. People will realize something they need or want. For example, If tomorrow is my girlfriend's birthday, I must buy some gift. If did not buy a good gift, she will kill me first.

Information search also is one of the most important things in consumer decision process. Information search can be internal or external search. Internal search usually concern about previous experience, and people who do not have experience before will be external search. For instance, people who finish long time outside jobs want to get some massage to get relaxing. At this time they usually use internet search where have massages, or they know some good places before.

Evaluation of alternative depend on consumer's criteria. and it include 2 types: subject and object attributes. In addition, it depends on buying situation and consumer, such as, people who work in the office should warn suits.

Purchase decision is make decision on the brands. and it depends on who to buy from and when to buy. consumers are able to change decisions on the brands. Therefore it is a important stage. For instance, people hear information from friends, but when they see the real products in the shores, they maybe change their mine.

Last stage is post-purchase behavior. After consumers buy something, they will compare the products or services with their expectation, Such as they walk about product with their friends, and they maybe say the product which they bought is good or bad.

Those stages are very significant for marketers to analysis consumers behavior. For me, information search has most influence. I realize people will have a lot of research form internal and external, and I did not know it before,