Email Promotion

People receive a lot of emails everyday. They got business emails, friend emails, advertising emails, and phishing emails. I think, Email promotion become less effective today because there were too much phishing emails on internet, and people noticed about it.

In real world, most of emails which people received was advertisings. However, people most of time ignored those emails. They just delete the advertisings. At this situation, companies choose a new way to fix with it, and they made emails more effective. It is personalized emails. The email was not send same email to everyone. People received email for themselves. The reason is people care about information about themselves, and they should worry about the stuff relate themselves.

I got a lot of personalized emails from Rogers. The emails include fee remind, new package, bill, ads and go on. The brand sent personalized emails, and  consumer will pay attention on all those brands' emails. Therefore the emails promotion will become more effectively.

A&W Do not Use Odd-Even Prices

A&W. 

Today, a popular strategy in marketing price setting is "odd-even pricing". Some of you may not understand what odd-even pricing is. Actually, it is in people daily lives. If you see the product price

like 4.99, or 499, it is odd-even pricing,

To honestly, odd-even pricing is a good strategy to set a price for product. Consumer usually will focus on the first digit in price because that is the most important part. Consumers probably will ignore the end of prices. For example, a burger sold for $4.99. Consumers will think this burger is more than $4, but less than $5. However, it almost is $5. 

This strategy will affect consumer decision, and compete with competitor very effective. Additionally, a lot of brands use this strategy to set selling price.

However, A&W is a special brand. It does not use this strategy. Marketer may think that is not good decision for selling, but it may be have two benefit on it. 

1. Comfortable: consumers will feel comfortable about price. As I said before, the odd-even pricing is very popular. Therefore, consumers also realize about it. At this time, the original price will give very good brand image.

2. Convenience: Today cash is not popular anymore, but there still have some people prefer to use the cash. Additionally, odd-even pricing do not need give consumers coins. So, it is more convenience. 

Retailer issues

In contemporary live, retailers are in everywhere. It is one of the most significant thing to relate people daily life. However, retailers shout be careful many things for their businesses. In addition, those things will reduce the risk, or it will help their businesses to successful.

I remember a  retailer closed 3 month ago. It is "Home hardware". The store in a plaza near the Conestoga College (123 Pioneer Dr, Kitchener, ON). Home hardware is very popular in Canada. The brand has very good brand loyalty. It sell the home stuffs. Such as, power tools, hand tools, and general merchandises.

However, This store make a mistake about their target market. One of the most of thing that I want to mention about is demographic. Let's think about home stuff. Who are going to buy those stuffs? Most of time is parents because they should do the housework, or repair the some part of house. Usually, Home hardware choose some places near some place where, have a lot of families, live there.

This retailer is a special one. There have a lot of houses, and a lot of people live there. It sounds like very suitable for Home hardware. However, most of people who live there are students. They study at Conestoga College, and they rent room for their living. Students never care about family stuff, and they do not need worry about it because the rooms are rental house. They live their just for study.

I would like to give some suggestion for this retailer. Be careful about target market is important. you should more comprehensive when you decide to open some new stores. In addition, geographics, demographics, psychographics, and behaviouristics are commonest aspects in target market.

My favour advertisment

In our daily life, people live around advertisement, and they can find advertisement everywhere. Actually, people never going to find advertisement everyday.

A lot of advertisement in the people' lives, but people never notice about how many ads they have see.  According to RED CROW MARKETING INC. "Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day" (2015). However, the problem for marketer is how can make people attention. 

I have a advertisement is my favour. it is from Apple. After I watched that TV ad, I wanted to get a iphone 7. Now, I am consider why it engaged me?

Iphone advertising is very simple, but look like great. It make me feel the phone is technological. People already see a lot of different kind of advertising. Those ads look like very pretty, but people can not find a lot useful information.

In the apple ads, it show how the phone look like, and it introduce the feature about phone with the some people using in the real world. It visually explain the feature about products. Audience can easy understand and get information for ads.

Additionally, Simple is they reason why the ads can engage audience. people already see a lot of ads, and they are tired. They want to see some thing different. that why I think apple ads is very effective.

Reference: http://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/

                   https://www.youtube.com/watch?v=Q6dsRpVyyWs