People receive a lot of emails everyday. They got business emails, friend emails, advertising emails, and phishing emails. I think, Email promotion become less effective today because there were too much phishing emails on internet, and people noticed about it.
In real world, most of emails which people received was advertisings. However, people most of time ignored those emails. They just delete the advertisings. At this situation, companies choose a new way to fix with it, and they made emails more effective. It is personalized emails. The email was not send same email to everyone. People received email for themselves. The reason is people care about information about themselves, and they should worry about the stuff relate themselves.
I got a lot of personalized emails from Rogers. The emails include fee remind, new package, bill, ads and go on. The brand sent personalized emails, and consumer will pay attention on all those brands' emails. Therefore the emails promotion will become more effectively.
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