A&W Do not Use Odd-Even Prices

A&W. 

Today, a popular strategy in marketing price setting is "odd-even pricing". Some of you may not understand what odd-even pricing is. Actually, it is in people daily lives. If you see the product price

like 4.99, or 499, it is odd-even pricing,

To honestly, odd-even pricing is a good strategy to set a price for product. Consumer usually will focus on the first digit in price because that is the most important part. Consumers probably will ignore the end of prices. For example, a burger sold for $4.99. Consumers will think this burger is more than $4, but less than $5. However, it almost is $5. 

This strategy will affect consumer decision, and compete with competitor very effective. Additionally, a lot of brands use this strategy to set selling price.

However, A&W is a special brand. It does not use this strategy. Marketer may think that is not good decision for selling, but it may be have two benefit on it. 

1. Comfortable: consumers will feel comfortable about price. As I said before, the odd-even pricing is very popular. Therefore, consumers also realize about it. At this time, the original price will give very good brand image.

2. Convenience: Today cash is not popular anymore, but there still have some people prefer to use the cash. Additionally, odd-even pricing do not need give consumers coins. So, it is more convenience.