Retailer issues

In contemporary live, retailers are in everywhere. It is one of the most significant thing to relate people daily life. However, retailers shout be careful many things for their businesses. In addition, those things will reduce the risk, or it will help their businesses to successful.

I remember a  retailer closed 3 month ago. It is "Home hardware". The store in a plaza near the Conestoga College (123 Pioneer Dr, Kitchener, ON). Home hardware is very popular in Canada. The brand has very good brand loyalty. It sell the home stuffs. Such as, power tools, hand tools, and general merchandises.

However, This store make a mistake about their target market. One of the most of thing that I want to mention about is demographic. Let's think about home stuff. Who are going to buy those stuffs? Most of time is parents because they should do the housework, or repair the some part of house. Usually, Home hardware choose some places near some place where, have a lot of families, live there.

This retailer is a special one. There have a lot of houses, and a lot of people live there. It sounds like very suitable for Home hardware. However, most of people who live there are students. They study at Conestoga College, and they rent room for their living. Students never care about family stuff, and they do not need worry about it because the rooms are rental house. They live their just for study.

I would like to give some suggestion for this retailer. Be careful about target market is important. you should more comprehensive when you decide to open some new stores. In addition, geographics, demographics, psychographics, and behaviouristics are commonest aspects in target market.